We're CS & Co. Marketing Studio™ — a CTV-first performance agency that turns streaming television into a measurable growth channel: one that scales on its own, converts viewers into buyers, and lifts the performance of every other channel you run. Over a billion impressions delivered.
Already Convinced? - Build Your CTV Growth Plan →
Direct buying relationships across every premium streaming destination that matters.
CTV IS THE FASTEST-GROWING CHANNEL IN ADVERTISING.
U.S. CTV ad spend is projected to surpass linear television by 2028.
— eMarketer
Powered by AI, campaigns are continuously optimized to reach the right audience, at the right time, across every screen. From the first impression to the final conversion, every step is measurable.
CTV can operate as a standalone growth channel — or amplify the performance of your existing channels by driving higher intent, stronger engagement, and more conversions. That means you can see what’s working, optimize in real time, and scale with confidence.
We're Not a Software Platform.
We're Not a Generalist Agency.
We're a Growth Operator.
The industry has produced three kinds of CTV companies.
Self-Serve Platforms
MNTN · tvSCIENTIFIC · TATARI
They hand you a login and a learning curve — and suddenly you're the media buyer. Great software. Zero senior strategy. Zero accountability for your outcomes.
Generalist agencies
DIGITAL AGENCIES · FULL-SERVICE SHOPS
They bolt CTV onto a menu of fifteen other channels. It becomes a checkbox, not a craft — and they collect their 15% commission whether you grow or not.
that's us
CS & Co. Marketing Studio™
THE GROWTH OPERATOR
We buy, manage, and optimize your campaigns ourselves — senior-led, CTV-first, every account. And we only earn when we hit the KPIs you set. No commission. No retainer. No markup.
ss
Who runs your campaigns
CTV expertise
Commission on your media
Monthly retainer
CPM markup
Pays for results
Self-Serve Platforms
You do
Tool-deep
DSP fee + license
None (you pay license)
Hidden in platform fee
No
Generalist Agencies
A junior account team
Channel-wide, shallow
15% standard
$10K–$75K standard
Hidden in trading desk
No
CS & Co. Marketing Studio™
A 22-year senior operator
CTV-first, only
Zero
Zero
Zero — pass-through
Success fee only
Who runs your campaigns
Self-Serve Platforms
You do
Generalist Agencies
A junior account team
CS & Co. Marketing Studio™
A 22-year senior operator
CTV expertise
Self-Serve Platforms
Tool-deep
Generalist Agencies
Channel-wide, shallow
CS & Co. Marketing Studio™
CTV-first, only
Commission on your media
Self-Serve Platforms
DSP fee + license
Generalist Agencies
15% standard
CS & Co. Marketing Studio™
Zero
Monthly retainer
Self-Serve Platforms
None (you pay license)
Generalist Agencies
$10K–$75K standard
CS & Co. Marketing Studio™
Zero
CPM markup
Self-Serve Platforms
Hidden in platform fee
Generalist Agencies
Hidden in trading desk
CS & Co. Marketing Studio™
Zero — pass-through
Pays for results
Self-Serve Platforms
No
Generalist Agencies
No
CS & Co. Marketing Studio™
Success fee only
We’re Metric - Obsessed.
Every campaign is built around the metrics that matter — CPA, CAC, RPH, Sessions, ROAS and real growth. We track what others can’t, optimize in real time, and continuously push performance forward. No vanity metrics. No wasted spend. Just data-driven decisions that scale.
Add a Title
CPA & CAC Focused
Add a Title
Full-Funnel Tracking
Add a Title
Revenue-Driven Decisions
Add a Title
Real-Time Optimization
NO STANDARD AGENCY COMMISSIONS• • •NO CPM MARKUPS• • •NO MONTHLY RETAINER
THE MATH YOUR CFO HAS BEEN WAITING TO SEE
The only variable is whether your agency's incentive is to spend your money - or grow your business.
TYPICAL AGENCY 15% COMMISSION
$450k
earn per year
On a $3M annual CTV budget, your agency earns $450,000 in commission-billed monthly, whether your campaigns perform or not.
PAID REGARDLESS OF RESULTS
VS
CS & CO. - ZERO COMMISSION
$1,499
Growth Plan Fee
+ Success Fee
One flat strategy fee to build your CTV plan. Then zero commission on your media — ever. We earn a success fee only when your KPIs are hit.
PAID ONLY WHEN YOU WIN
THAT'S A POTENTIAL $448,501 DIFFERENCE ON THE SAME $3M BUDGET.
We’re not your typical agency.
Most agencies profit whether you grow or not.
We don’t.
No retainers. No percentage-based fees. No markups.
We’ve aligned our model with your outcomes — not your spend.
That means every decision we make is focused on one thing: driving measurable growth. Not impressions. Not vanity metrics. Real results.
So How Do We Make Money? Glad You Asked.
01
STEP ONE
$1,499
The CTV Growth Plan™
Comprehensive strategy, creative direction, attribution setup, and a phase-by-phase action plan. Fully deliverable. 14 days.
02
STEP TWO
$0 Commission
We Run the Media at Cost
$5K/wk or $20K/month — from directly to working media at the rates we negotiate. No markup. You get the receipts every week.
03
STEP THREE
KPI Hit = We Earn
Success Fee, When You Win.
CPA, CAC, ROAS, RPR. Blended target hit. We agree on the number upfront. When we hit it, we get paid. No hit, no fee.
The only way we make a dollar past the $1,499 strategy fee is if we make you many more. Every incentive we have points in the same direction as every incentive you have. That's not a marketing slogan — that's the contract.
STEP one
$1,499
The CTV Growth Plan
Comprehensive strategy, creative direction, attribution setup, and a phase-by-phase action plan.
STEP two
$0 Commission
We Run the Media at Cost
From $5K to $100K a month, every dollar goes straight to working media. No markup.
STEP three
KPI Hit = We Earn
Success Fee, When You Win.
CPA, CAC, ROAS, RPR. Blended target hit. We agree on the number upfront. When we hit it, we get paid. No hit, no fee.
The only way we make a dollar past the $1,499 growth plan fee is if we make you many more. Every incentive we have points in the same direction as every incentive you have. That's not a marketing slogan — that's the contract.
The Numbers Behind the Caffeine.
We live and breathe CTV and OTT marketing. That’s all we do and we do it well. From strategy to screen, our campaigns reach real viewers on premium & FAST streaming platforms — and turn those impressions into measurable revenue.
0B+
CTV Impressions
Delivered Across premium streaming inventory since transitioning to CTV-first.
0M+
Households
Reached & Activated Verified household-level reach via deterministic audience matching.
$0
Average Blended CPA
Across active campaigns. Most agencies won't show you this number. We lead with it.
0%
Lift in Branded Search
The halo effect of CTV done right — measured against geo-controlled holdouts.
Who Works With Us
The Operator in Your Corner.
Cory Poccia
Founder & CEO
22 years in media. College professor of Media and Artificial Intelligence at Adelphi University. Founder of CS & Co. Marketing Studio™ since 2017.
Cory built CS & Co. on a single conviction: a 156-year-old commission model has no business running modern CTV. So he eliminated it. The result is the most aggressively client-aligned commercial model in U.S. CTV advertising — zero commission, zero retainer, success fee only when KPIs are hit.
One Decision. Two Ways to Start.
We Don't Do Sales Calls.
We Do Straight Answers.
If CTV is right for your business, we'll tell you exactly why and show you the math. If it's not, we'll tell you that too. No pitch deck. No retainer ask. No junior account manager on the line.
Already running CTV?
Free CTV Audit
DELIVERED IN 72 HOURS.
Add a Title
Send us your last 90 days of CTV reporting. Cory will personally review the media path, spend, CPMs, delivery, frequency, traffic quality, conversion data, creative performance, and measurement setup — then give you a straight read on what's working, what's wasting spend, and what should change before you spend more..
Add a Title
This is not a generic audit from a junior strategist. Your audit is reviewed by Cory, with the full CS & Co. team behind him across media, attribution, creative, and performance.
No pitch deck. No retainer ask. Just a senior-led read on your current CTV.
Ready to move?
The CTV Growth Plan
FLAT STRATEGY FEE. ONE TIME.
Add a Title
Skip the audit and go straight to the plan. For a flat $1,499 we build your full CTV strategy — audience architecture, platform allocation, KPI targets, creative direction, and a phase-by-phase roadmap.
Add a Title
A complete, senior-built CTV strategy — audience, media, creative, KPIs, and a phase-by-phase launch roadmap. Most campaigns are live within 30 days of approval.
Includes a one-on-one strategy session with Cory. Not an account manager. Not an SDR.
Do We Offer Anything Else? Of Course We Do
Behind every killer campaign is killer creative. We bring decades of production expertise to every campaign. We handle video production, post-production, and AI-powered content creation — or work with your existing assets and optimize them to drive performance.
Video Production
Post Production
AI-Powered Content Creation
We are Proficient in
Insights, Data, and More Caffeine
Fresh takes on CTV, AI, and performance marketing.
Gary Vee Just Described the Biggest Mistake Brands Make With CTV — Without Ever Mentioning It
Gary Vee gets 50 emails a day from people ready to quit after four months. Every CTV operator gets that email after four weeks. The early quiet isn't failure, it's demand being built underground. Play... ...more
General Marketing ,CTV News
July 07, 2026•8 min read
Should You Run CTV Ads During the World Cup? The Good, the Bad, and the Ugly
In-match World Cup CPMs are hitting $120. Live sports CTV ads run 66% better than cable. So do you get in? The good, the bad, and the ugly — and the smart way in that doesn't need a Fortune 500 budget... ...more
General Marketing ,CTV News
July 03, 2026•10 min read
The Empty House Myth: Why a Holiday Weekend Like the Fourth of July Is One of the Most Overlooked Windows in CTV
Comscore found streaming's share of ad time RISES through the holidays while cable's falls. So why do advertisers still go dark on the Fourth of July? The empty-house myth, and the cheap, captive CTV ... ...more
General Marketing ,CTV News
July 02, 2026•8 min read
CTV-first strategy, creative, media, and measurement — built for brands that want proof, not promises.
NO RETAINERS. NO CPM MARKUP.
NO STANDARD AGENCY COMMISSION.
© 2026 CS & Co. Marketing Studio™
A division of Mainstream Entertainment Group Inc. All rights reserved.
© 2026 CS & Co. Marketing Studio™ — A division of Mainstream Entertainment Group Inc. — All rights reserved.